ServiceNow
Designing for impact.
Video Production – Marketing pack
ServiceNow is a cloud computing company that provides a platform for IT service management (ITSM), as well as a variety of other service management applications. The company was founded in 2004 and has since grown to become a major player in the enterprise software industry.
ServiceNow’s platform is designed to help organizations automate and streamline various business processes. It is particularly known for its IT Service Management (ITSM) solutions, which include incident management, problem management, change management, and other IT-related processes. The platform also offers modules for other service management areas, such as human resources, customer service, security operations, and more.
Client
ServiceNow
Category
Creative B2B
Service (s)
Strategy
The Challenge
The task – unifying two powerful brands, Infosys and ServiceNow, with a cohesive and harmonious look and feel. The challenge lay in finding a visual identity that successfully brought these distinct brands together without compromising the unique elements that defined each one.
Our objective was to strike a delicate balance, ensuring a seamless integration that honoured the individual strengths and characteristics of both Infosys and ServiceNow while presenting a unified and consistent image to the audience. This involved a strategic and creative approach to design that preserved the essence of each brand, fostering recognition and differentiation, while creating a synergistic visual language for their collaborative endeavours.
The Approach
Craft an extensive go-to-market marketing pack meticulously curated for the Infosy ServiceNow Live Operations tailored solution, strategically addressing the unique requirements of telecommunications companies.
This comprehensive package encompasses detailed insights, strategic positioning, and compelling marketing materials, ensuring a tailored and impactful approach to effectively introduce and promote the solution within the telecommunications sector.
The Impact
The culmination of our efforts is a robust go-to-market design package that includes impactful videos and a thoughtfully designed flyer. This comprehensive package has been meticulously crafted to not only showcase the products but also to strategically elevate awareness. Through dynamic visual content in the form of videos, we aim to captivate the audience and provide an immersive experience, while the accompanying flyer serves as a tangible, informative asset to reinforce key product messaging.
Together, these elements form a cohesive and compelling package, ensuring a well-rounded approach to effectively communicate and promote the featured products in the market.
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