How do you know if you are using the best website design for your company?
Businesses that have an eCommerce website are always on the lookout to increase their sales. Ensure your eCommerce website design is mobile-friendly, as there has never been a better time to optimise your site for mobile.
Traditionally, here’s what customers believe make for a good website design.
- Graphic Design
- Great UI
- Mobile Optimised
- Call to action
The fourth point, ‘mobile optimised’ is perhaps the most crucial when it comes to eCommerce. 80% of all internet users own a smartphone. That’s more than half of your potential client base looking at your brand on a smaller screen. Optimising your mobile website will make it easier for clients to navigate your web-page (see below) and will generate more online traffic. Most people will decide whether or not they are going to stay on your page after just 10 seconds. That’s why you need to make those first 10 seconds count.
‘UI’ is also pivotal in determining whether customers engage or exit. The User Interface combines graphics with written information to produce something that’s eye catching and easy to comprehend. Online videos are also a good way to pique the interest of your audience, whilst allowing you to communicate a lot of content in a short time frame.
Here are some eCommerce tips to ensure you’re optimising your mobile website successfully:
- The simpler the better – because mobile phone screens are so small, it’s vital that eCommerce website designs are simple. The easier it is for mobile users to find what they are looking for with minimal clicks, the more likely they will buy something on that site.
- Make checking out easy – most importantly, checking out needs to be as easy as possible for the customer. One strategy that many companies use is the option for customers to pre-fill their details, so they don’t have to waste time typing all their personal information.
- Know the device – companies should consider the strengths of each device and tailor their eCommerce website accordingly. For example, an iPad has a large screen and therefore requires bigger text and images.
- Fast loading times – pages that don’t load quickly or properly in mobile devices will definitely turn consumers away. Ensure this doesn’t happen by incorporating fewer words and smaller graphics that will take less time to load.
- Ensure photos are easily accessible – consumers need to look at photos of the product before purchasing, which is why designers should ensure it’s enjoyable for consumers to access the photos. One great idea is to allow consumers to swipe through a photo gallery instead of tapping on each photo.
- Design for a smaller screen – eCommerce website designs for mobile should be designed for the small screen. Companies need to understand that simply shrinking the original website will not suffice for tech-savvy consumers – the mobile site must be designed for mobiles.
Creating an optimal mobile website for eCommerce demands is no easy task.