There are a whole host of things you can do with your homepage. You can have a rolling news feed, a twitter feed and more social media icons than the eye can see, but do you really need all of it? The short answer is no. An optimised website design for sales needs to be focused. The key is to find the right balance of brevity and clarity. It’s our job as designers to figure out how to get your customers attention and give them all the information they need without becoming overwhelming or distracting.
The standard conversion rate for a website sits somewhere between 1% and 3%. That means that at least 97% of people visiting the standard website are not convinced. The good news is there are some simple steps that can be implemented to give you a optimised website design for sales.
Clear key messages on the front page.
Don’t get carried away. It’s tempting to try show off every detail, of everything you do on the front page. Too much information can overwhelm your audience. Don’t do it. Instead, be clear with your key messages and make it obvious where users have to go to find out more information. An optimised website design for sales uses the homepage to attract interest, explain what you do and direct users to relevant areas to find out more information. Allowing users to opt-in to information gives you a greater chance of holding their attention and making a conversion.
Have an engaging ‘About us’ or ‘Culture’ page
You’re audience have read what you do and what you are about. If they’re interested their next question is often who are you? A culture or about us page is a nice introduction which will allow you to build relationships with potential customers. An optimised website design for sales is about pre-empting any question your customers may have and providing that information. Allowing your users to find out who you are as well as what you do is great way to build relationships through your webpage.
Include your contact details and make them easy to find. This includes a phone number. Only including your eMail address is a big mistake if you are trying to create an optimised website design for sales. A lot of people still don’t trust a website that does not have a contact phone number. Make it as easy as possible for people to contact you by having forms on all your service pages. You can make it even easier by keeping these forms simple; don’t ask for more information than you need.
Say thank you
Saying thank you is an effective part of an optimised website design for sales. It rewards your users and increases the chance of turning a lead into a sale. Your thank message should do three things.
- Open by saying thank you in a tone that fits your brand personality
- Give an indication of when you will get back to them
- Invite them to keep interacting with your brand in the meantime on social media
So thank you for checking out our little blog on creating a website design that is optimised for sales. We will post a new blog next week. In the meantime we’d love if you could check us out of Facebook or Google+.