If you’ve seen the latest trends in online marketing you may want to find a company to look after your businesses video production services. By now most of us would have heard content is king when it comes to online marketing. What you might not have heard yet, is that when it comes to content video is fast becoming the most effective way to reach your audience.
The figures are compelling, and they are good news for companies who are making use of the right video production services. Networking specialists Cisco predict that over the next 3 years video will be responsible for nearly 70% of all internet use.
Online videos aren’t just a great way to generate traffic, but they have also proven to have a positive impact on audiences. Recent studies have shown that 70% of people will also feel more positive about a brand after watching video content from them.
There is a wide variety of video production services that could be used to connect you with your customers including:
Culture Videos –Videos introducing your brand and what they do allow customers to get a feel for who they will be working with. A good culture video can help you stand out from your competitors by making your brand seem real, tangible and trustworthy.
Testimonials – Third part endorsements have always been a highly effective way to build customer trust. Video testimonials make the content easier to digest and put a real face to the positive feedback you’re receiving making it even more convincing.
Web tutorials and webinars – Whether it’s a video showing useful ways to use your product or a video giving an insider look into the way your company works, informational videos are a compelling way to show your customers your expertise and to add value to your brand.
Whatever your brand needs Charles Elena has a range of video production services to help you connect with your audiences.