UI/UX

The easier the experience is, the more likely your customer will achieve the goal you have mapped. It really is that simple.

Great UX design reduces the work at the customer with less time to doubt their decision.

Create a story that inspires at every interaction

User Experience Design UX.

The process to create a robust user experience can vary, however the principle and aim to achieve the most natural and intuitive
experience is always the end goal. Below we have mapped our process that involves researching, storytelling, creative and measuring the performance.

User Interface Design UI.

Creative should inspire and build on the content theme. Having an understanding of key design principles such as visual hierarchy, fonts, colours and key visual devices are all used as part of the design toolkit. The aim is to bring the experience to life.

Audience

Research to greater understand your target audience and get to know their persona.

Environment

Know the landscape, best practice guidelines, trends and learn from others to enhance the experience.

Story

Create an inspirational journey that takes into consideration personas with clear user flows, wireframes and development notes.

Inspire

Develop so the experience is intuitive know the technical possibilities to enhance the storytelling.

Evaluate

Monitor, measure and split test with the aim to constantly improve the user experience.

Digital E-book Publications

The ongoing growth of E-books highlights the potential of digital publishing. Our clients have benefited greatly from Charles Elena’s E-book publishing service and we have many success stories. Find out more about our digital publishing service by visiting our digital E-book publications page.

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Online Advertising

Charles Elena creates online advertising campaigns that showcase your brand’s identity. This is part of our marketing strategy, as is our eCommerce development function and email marketing implementation. Google ads are another resource in optimising your digital marketing strategy. That’s because our first priority is to understand your business. We review your company’s key ideas, values and messages. We then use this understanding to create campaigns which communicate these ideas to engage with your customers and generate brand awareness.

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Content Delivery

Part of the content strategy mix is how the content is visually presented and treated in a digital marketing agency, we call this content delivery. Content should have structure and structure is what designers need to style the content correctly. Many of our designers have an editorial background so we understand how content should look and behave on a page and are able to advise our partners on how to deliver the content.

CRM Integration

CRM systems such as Pardot and Marketo are an important lead capturing system that allows businesses to nurture and qualify leads for handover to the sales team. The setup of a CRM is complicated and usually involves an audit of the form capturing assets, the business process around how leads are handled, tracking and reporting capabilities and strategy around best practice to capture data, qualify and nurture leads with the aim of converting to sales. Our team are able to assist with designed template assets for the CRM tool such as landing pages, email templates and web-front tracking required for CRM reporting.

Heatmap and Split Testing

Our goal is to always improve the performance of our design. To achieve this we track, monitor and measure. We use heatmap tools to identify hotspots to enhance the user experience. Split testing is a valuable aid that allows us to test our design thinking against a mensurable outcome.

Digital Advertising

Charles Elena creates online advertising campaigns that showcase your brand’s identity. That’s because our first priority is to understand your business. This includes understanding the company’s key ideas, values and messages. We then use this understand to create campaigns which communicate these ideas to engage with your customers and generate brand awareness.

Content Delivery

Part of the content strategy mix is how the content is visually presented and treated in a digital environment, we call this content delivery. Content should have structure and structure is what designers need to style the content correctly. Many of our designers have an editorial background so we understand how content should look and behave on a page and are able to advise our partners on how to deliver the content.

CRM Integration

CRM systems such as Pardot and Marketo are an important lead capturing system that allows businesses to nurture and qualify leads for handover to the sales team. The setup of a CRM is complicated and usually involves an audit of the form capturing assets, the business process around how leads are handled, tracking and reporting capabilities and strategy around best practice to capture data, qualify and nurture leads with the aim of converting to sales. Our team are able to assist with designed template assets for the CRM tool such as landing pages, email templates and web-front tracking required for CRM reporting.

Our Work

We are committed to meaningful and impacful work. Explore some of our work below