Navigating a small business through social media marketing
Are you a brand agency with small business clients? Here’s a guide to help you, help them.
In the age of social media – aka the Information Age, small businesses, and any reputable branding agency tasked with strategising for small businesses, are challenged with cutting through the noise of the social media presence of big brands, in order to expand their content’s reach and engage with their customers in a meaningful way.
Here are 4 tips a reputable branding agency should implement for their small business clients:
- Choose carefully: match platforms to image
Twitter, Facebook, Instagram, LinkedIn, Pinterest are just a few media channels, but they don’t all have to be utilised simply because they exist.
It’s important that brands consider their messaging, and the format of their content to ensure that they pick the right platform for their objectives.
- Consistency is key
Whether engaging with a large or small business, a brand agency must ensure content remains clear and consistent – all communications must stem from their core values and beliefs.
Social media isn’t a passing fad, it’s a technology driven communication medium that customers expect, and that will only continue to evolve.
As a content plan is rolled out, it’s essential that the right support – tools and resources, be provided to ensure consistency is upheld. This is especially important for small businesses that generally can’t afford too much trial and error.
- Find your influencers: back your brand
If a brand agency has a smart social strategy in play, then they’re utilising other resources – including the target audience of a small business (think user generated content) to acquire the assets they need but may not be able to afford.
Another tactic for a brand agency to consider for their small business clients is to source high profile users who frequent their channel, and approach them with the goal to secure their endorsement, and share this across their own social channels.
Tip: Vet each prospect considerably to prevent a potential PR nightmare that could cost credibility can come at a cost but it can ensure returns.
- Remember: websites are calling cards
It’s easy to get swept up in the momentum of social media, but always keep in mind that social media channels are just that – channels designed to steer people back to their ‘base’ or, ‘calling card’. A brand agency with the right expertise will always advise the importance of consistency!
Charles Elena Design is a leading brand agency that helps small businesses realise their potential. Get in touch.