These days more and more businesses are using video to engage consumers and advertise their products or services online. Charles Elena Melbourne is an emerging creative hub for corporate video production, communications strategy and video campaign development.
TV and online video commercials are some of the best ways businesses can reach their target markets. Research released by comScore reveals in the US alone, more than 83 percent of internet users watched online videos. Video advertisements account for close to one quarter of all videos viewed. On average people aged 18-24 watch 52 minutes of video per week. Our corporate video production services can help your brand access this growing audience.
Charles Elena’s background in creative brand development and entertainment productions enable us to conceptualise and execute film products that drive strong results, enhance campaigns and strengthen businesses.
Not only does Charles Elena’s corporate video production team research and assess your target audience, but we understand your campaign focus to develop a production that suits your business goals. Our aim is to connect you with your target market through dynamic, rich video products which reflect your company’s voice. Whether your films are part of a marketing campaign, a corporate expose about your company or a viral social media piece, we can do it all.
Television commercials are one of the most effective ways to generate awareness about a brand and its products or services. That’s because they instantly reach a diverse audience which could comprise of hundreds of thousands or even millions of people. Big or small, our corporate video production team will work within your brand’s budget to tell your story.
Company Promos are a great way to give your clients a brief overview of your company when presenting at a product launch. They are also great to include under the ‘About Us’ section of your website. Promo videos engage viewers and Charles Elena will ensure that within 30 seconds your potential partners already know who you are and how you can become a great partner.
Instructions are often hard to follow while you are clumsily juggling some folded paper and looking for that Allen key you keep losing amongst the chaos. It’s best to give your consumer a video to follow – it’s easy, it’s visual and the rewind button is not far away.
These are current and quirky films released through digital mediums like social media, campaign landing pages and blogs. Jack Loechner from MediaPost says a worldwide study by Be On showed 78 percent of European respondents and 58 percent of global respondents said they could engage more with companies through online video. Whether it’s a quirky, funny sketch or a heartfelt short story, this type of film is all about resonance and will engage consumers.
Our studio culture is linked directly to a progressive and edgy approach to our film making. We are young, strategic and courageous and will push the creative boundaries to deliver a high-end result on time and to budget.