WPI – Community branding

Women’s Property Initiatives is a not-for-profit registered housing provider and licensed estate agency. Their mission is to build a secure future for disadvantaged women and their children by working with the private, public and non-governmental sectors to develop safe and affordable housing. Charles Elena was proud to be able to assist the WPI be providing community branding support. 

Charles Elena provided the Women’s Property Initiatives with community branding services to develop a full re-brand. The re-brand included a re-design of the WPI Logo and application of the new logo to the WPI’s creative assets. Working with the WPI’s communications and Public Affairs Manager, Emma Duncan our community branding helped the WPI communicate effectively with their target audience.

Testimonial for our Melbourne community branding services

Dear David,

On behalf of Women’s Property Initiatives I am writing to formally thank you for the work that you and your colleagues undertook to assist to rebrand and provide us with such a wonderful logo.

Your patience, thoroughness and understanding to assist us through this important process was extremely professional, greatly appreciated and we are absolutely delighted with the outcome. We are immensely fortunate to have Emma Duncan as our skilled and expert Communications and Public Affairs Manager who found your organisation and facilitated the process from our end. I know we could not have done it without her and we are absolutely thrilled that the partnership worked so productively.

I expect and hope you are very proud of the logo and brand. All the feedback we have received has been fantastically positive, the mix of a logo that has the commercial and professional, yet soft feel about it, absolutely perfect!

As you know we went live last Wednesday, August 1 and the compliments keep coming in! Please pass on our sincere thanks to all involved David.

Yours Sincerely,


Jeanette Large

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