You can’t expect to have a successful social media campaign without understanding each platform’s strengths and weaknesses. What social media platform is right for your business? Our social media campaign experts help you decide.
Facebook, Twitter, LinkedIn, Pinterest and the list goes on. Understanding the core functionality behind each platform is key to identifying whether they are right for your social media campaign.
User demographics: Facebook is the most popular social media platform, and is particularly appealing to females aged 18-29, but the number of users aged over 45 is still increasing.
Facebook allows users to Like, Share and post information about brands for friends can see. A Media Post study suggests businesses should post more photos to generate Likes and link clicks. This is because photos attract significantly more likes, comments and clicks and will help a brand’s posts appear in News Feeds more frequently.
User demographics: People aged under 50 are most likely to use Twitter – particularly 18 to 29-year-olds.
Users can Tweet photos, information and links for people across the world to see. They can also Retweet other peoples’ information and interact with brands. Twitter’s key strength is its brevity and information must be concise. Short posts enable key messages to reach users immediately but this also means there is little room for extra content. Brands can boost Twitter engagement rates by including photos in Tweets or asking followers to Retweet.
User demographics: Almost half of users are aged over 45.
The serious side of your business. LinkedIn helps people connect with other business professionals, share files, send event invites and private messages. LinkedIn is about building your business image and expanding your company’s business opportunities by connecting with people in the industry and talking about business. In other words – no posting about what you ate for breakfast!
User demographics: Around 82 percent of users are female.
Pinterest allows people to collect and organize content for others with the same interests to see. The platform is great for generating brand awareness amongst people interested in your industry industry. Pinterest is popular for arts and craft, fashion and gift ideas. Even the tourism and technology industries can benefit from Pinterest as users can promote your travel company by ‘pinning’ your flight or tour deal under their ‘dream holiday’.
Each social media platform has different strengths and weaknesses. Before embarking on a social media campaign, a brand must determine what it wants to achieve and how it will achieve it through its social media campaign.