Three ways to create a website that works.

PIC_02A good business website design is a vital part of any modern brand. Regardless of what you do, your website is often the first chance you have to make an impression on your customers. Given the importance of first impressions, it’s vital that you create a website that works. One that meets the specific needs of your business.

Here are three features that could make a big difference in helping you create a website that works for you:
  • Videos and Graphics
  • Search Engine Optimisation
  • Spelling and Grammar

Internet users are increasingly accessing information via their phones. This means websites are competing for audience’s attention.To create a website that works you need to stand out from the noise. Videos and graphics make information clearer and more appealing which is proven to increase click through rates.

Tagging and organising your website content correctly can bring your website sky rocketing up the search result list. Optimising your website makes your business easier to find for your customers. The easier you are to find the more likely your customers will connect with you.

Everything you do online says something about your business. Good spelling and grammar on your website shows your customers that you know how to take care of the small details. A study by the BBC found that spelling mistakes on business websites lead directly to millions of dollars in lost sales.

Ultimately your website should serve the same purpose as a pitch or shop front. It should be clear, easy to manage, likeable and give customers confidence that your brand knows what it is doing.

At Charles Elena we provide all the services for you to create a website that communicates your brand. From graphics and video to applications and mobile optimisation, we can find the solution to bring your brand to life online. We understand the importance of a good business website design and that’s why we produced our web design checklist.