Boost your Agency’s Brand with the right Video Design

Your agency’s brand design can be translated to video in a variety of different ways. Once you have figured out the type of video will best suit your intended audience, it’s time to refine the style for the key demographic.

Your agency’s brand design can be translated to video in a variety of different ways. Once you have figured out the type of video will best suit your intended audience, it’s time to refine the style for the key demographic.

The style of a video is all about how it is shot or created. You want the style reflect your agency’s brand differently depending on who the video is designed for. We will go over different video designs that will boost your video and in conjunction, your agency’s brand. We’ll then apply these designs to the type of video you agency is making.

  1. Live action – A live action video allows you to create a story that is informative and captivating. This style can be difficult because doing it right may require an actor/actress, to be well written, and produced without shortcuts. However, a successful design and execution can result in an extremely attractive video for your brand. (Applicable to all types of video)

  1. Animated/Infographic – Motion graphics today seem to be on the rise. They unlock a way to be highly engaging and creative in storytelling. A good animated video should go seamlessly with the paired audio. (Advertisement, Demonstration/Promotion, Training)

  1. Screencasts – Also known as PowerPoint videos, this is a simple design to translate important information in a clear and concise way. These are quick and cheap to make, but with the right graphics and audio can be quite effective. (Demonstration/Promotional, Training)

  1. Interview – This style is very popular because it doesn’t necessarily require an actor and can speak some real, relatable information about your agency and brand. Most of the work that goes into these videos to make them attractive is in the post production, which makes them low cost to design. (Demonstration/Promotional, Testimonial)