Our Melbourne graphic design agency develops creative designs for clients in a variety of industries. Charles Elena’s team work to understand your brand’s core ideas, values and messages. We use this to produce engaging designs, layouts and templates that highlight your brand identity.
The ingredients to great design
To create a great piece of design there is an unwritten rule that you need between 7 to 9 elements, visual hierarchy, a catchy headline and a fiery passion for producing great work.
This is what we call “bells and whistles”. Often when clients brief a project, key pieces of information are missing. Designers need to dress-up elements such as content, graphics, illustrations and images so as the design standard is of a high quality. An easy way to tackle this is to count the elements on a page. Most often they will fall short of the magic range between 7 to 9 so it’s important the creative has enough design elements to make it work.
While it’s important to feature enough design elements the weighting of these key devices is just as important. If the visual devices are of equal weight then the design will seem flat. Increase the size of some elements and decrease others. This will help achieve a dynamic look.
You’ve heard the saying, “content is king”. Invest in a great content writer who understands structure and tone of voice. Content needs personality and should have structure such as headlines, precede, body copy and sub headings to name a few. Great content is like glue that binds all the design pieces together.
Just Add Water
A little hard work and sweat goes a long way. Producing great design is not instant it takes time to work-up creative, to develop the layers, texture and position the design elements so it feels right.
Charles Elena’s corporate templates include newsletters, document styles, templates and pricing sheets. We ensure the corporate document templates that we produce are consistent, clear and concise. Our corporate templates can increase your productivity and save your team valuable time and resources.
Magazine / Editorial Design
Our Melbourne graphic design agency produces magazine and editorial designs that are interesting, engaging and dynamic. We adhere to core design principals to ensure the content, magazine and editorial layouts are not only visually appealing but also placed rationally. This ensures the most important content receives the most prominence. Find out more about our magazine and editorial design service.
We create visually consistent and appealing designs for print such brochures, flyers, editorials and annual reports. Our corporate print collateral gives your business consistent visual branding which builds brand identity and communicates the brands core ideas and values. Visit our corporate print collateral page to find out more.
Direct mail campaigns offer businesses a fantastic return on investment. Charles Elena’s direct mail campaigns have eye catching designs to gain the attention of your customers. Our direct mail campaigns have proven to be highly effective at increasing brand awareness and informing target markets about the brand’s values, products or services.
The Charles Elena team produces visually stunning designs for both print and digital advertisements. We carefully plan and structure our advertising campaigns to reflect your brand identity and create engaging designs to attract the interest of your target market.