Charles Elena offers a range of digital solutions to help you engage with your customers. Our team utilise the online environment to help your brand connect with its audience in more ways than ever before.
Charles Elena’s digital marketing agency in Melbourne offers a range of marketing, advertising and design to help you customise your digital portfolio share your brand online.
Social Media Marketing
Social media sites such as Instagram, Facebook, Twitter and YouTube are a great way to advertise your business. They’re also useful in targeting a specific demographic or audience through the platform’s advertising self-service tools. We are able to assist by building organic followers in addition to running sponsored campaigns.
Search Engine Optimisation
Ranking high on popular search engines such as Google is a top priority for any successful online venture and Search Engine Optimisation (SEO) is key to achieving this. Most online users don’t look beyond the first few pages so it’s easy to see why SEO (especially local SEO) and lead generation content is important. Charles Elena’s online advertising team strive to increase your online presence and search engine ranking using a range of techniques, including using popular words and key phrases that are regularly searched.
Content can be a fantastic tool for your business to engage, inspire and excite prospect. Especially if your company aims to educate the audience about its business, products or services. Especially with content related to social media, it is well worth having marketing automation processes for each app. This will ultimately reduce the time your business spends on each platform. Creating a marketing content plan, and an engaging tone of voice can help your content work harder and ultimately deliver a measurable outcome.
Digital Display advertising can be a great channel for generating new leads. Through media trading desks we have the ability to push-and-pull ads based on live performance statistics. This gives our display ads the best opportunity to perform on partner sites under the set budget and provide last touch giving our clients greater ROI. We are able to custom target audiences by search interests, life stages or category interests, or prospect for new business. We can also re-target based on previous visits to existing digital assets.
Digital E-book Publications
The ongoing growth of E-books highlights the potential of digital publishing. Our clients have benefited greatly from Charles Elena’s E-book publishing service and we have many success stories. Find out more about our digital publishing service by visiting our digital E-book publications page.
Charles Elena creates online advertising campaigns that showcase your brand’s identity. This is part of our marketing strategy, as is our eCommerce development function and email marketing implementation. Google ads are another resource in optimising your digital marketing strategy. That’s because our first priority is to understand your business. We review your company’s key ideas, values and messages. We then use this understanding to create campaigns which communicate these ideas to engage with your customers and generate brand awareness.
Part of the content strategy mix is how the content is visually presented and treated in a digital marketing agency, we call this content delivery. Content should have structure and structure is what designers need to style the content correctly. Many of our designers have an editorial background so we understand how content should look and behave on a page and are able to advise our partners on how to deliver the content.
CRM systems such as Pardot and Marketo are an important lead capturing system that allows businesses to nurture and qualify leads for handover to the sales team. The setup of a CRM is complicated and usually involves an audit of the form capturing assets, the business process around how leads are handled, tracking and reporting capabilities and strategy around best practice to capture data, qualify and nurture leads with the aim of converting to sales. Our team are able to assist with designed template assets for the CRM tool such as landing pages, email templates and web-front tracking required for CRM reporting.
We’re here to help!
Charles Elena’s digital marketing agency in Melbourne offers a wide range of services that complement your digital needs. If you need more information, please contact us via phone or email. We’ll be in touch to discuss your requirements.