Charles Elena offers a range of digital solutions to help you engage with your customers. Our team utilise the online environment to help your brand connect with its audience in more ways than ever before. Charles Elena’s digital agency Melbourne offers a range of digital marketing, advertising and design to help you share your brand online.
Digital technology provides businesses with exciting new opportunities to reach and stay in touch with their customers. Our digital agency Melbourne has services that will help you maximise the potential of digital to showcase your brand.
Social Media Marketing
Social media sites such as Instagram, Facebook, Twitter and YouTube are a great way to advertise your business, and target a specific demographic or audience through the social media platform’s advertising self-service tools. We are able to assist by building organic followers in addition to running sponsored campaigns.
Search Engine Optimisation
Ranking high on popular search engines such as Google is a top priority for any successful online venture and Search Engine Optimisation (SEO) is key to achieving this. Most online users don’t look beyond the first few pages so it’s easy to see why SEO is important. Charles Elena’s online advertising team strive to increase your ranking on popular search engines using a range of techniques, including using popular words and key phrases that are regularly searched.
Content can be a fantastic tool for your business to engage, inspire and excite prospects, particularly if your company aims to inform and educate the audience about its business, products or services. Creating a content plan that focuses on target markets, tone of voice with a clear call to action can help your content work harder and ultimately deliver a measurable outcome.
Digital Display advertising can be a great channel for generating new leads. Through media trading desks we have the ability to push-and-pull ads based on live performance statistics. This gives our display ads the best opportunity to perform on partner sites under the set budget and provide last touch giving our clients greater ROI. We are able to custom target audiences by search interests, life stages or category interests, prospect for new business and re-target based on previous visits to existing digital assets.
Digital E-book Publications
The ongoing growth of E-books highlights the potential of digital publishing. Our clients have benefited greatly from Charles Elena’s E-book publishing service and we have many success stories. Find out more about our digital publishing service by visiting our digital E-book publications page.
Charles Elena creates online advertising campaigns that showcase your brand’s identity. That’s because our first priority is to understand your business. This includes understanding the company’s key ideas, values and messages. We then use this understand to create campaigns which communicate these ideas to engage with your customers and generate brand awareness.
Part of the content strategy mix is how the content is visually presented and treated in a digital environment, we call this content delivery. Content should have structure and structure is what designers need to style the content correctly. Many of our designers have an editorial background so we understand how content should look and behave on a page and are able to advise our partners on how to deliver the content.
CRM systems such as Pardot and Marketo are an important lead capturing system that allows businesses to nurture and qualify leads for handover to the sales team. The setup of a CRM is complicated and usually involves an audit of the form capturing assets, the business process around how leads are handled, tracking and reporting capabilities and strategy around best practice to capture data, qualify and nurture leads with the aim of converting to sales. Our team are able to assist with designed template assets for the CRM tool such as landing pages, email templates and web-front tracking required for CRM reporting.