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Branding

Branding
20 December 2017

Good branding is your best marketing strategy

If you ever wondered 'why branding is important in marketing?’ this snippet is for you. 'Twist, lick, dunk' 'Twist, lick, dunk' is a ritual with at least one member in most households. Did you know the iconic Oreos cookies is over 105 years old? As iconic as it became and…
Online Branding & Advertising
BrandingDigital
21 December 2016

Online Branding & Advertising

Online advertising is key to any successful business in an increasingly digital world. Charles Elena Melbourne’s online branding company can help your grow your brand. According to a 2012 ACMA Communication Report, half of Australians go online daily. So what does this mean for companies? A promising opportunity for companies…
Brand Management
Branding
21 December 2016

Brand Management

Charles Elena Design are specialists in brand management. Our team work together to position your brand. We focus on finding the right  image and develop creative content across print and digital media to communicate this with your customers. Our promise One of the telling attributes of a great brand is…
how-to-grow-your-brand-across-facebook-featured
Branding
23 November 2016

How to grow your brand across Facebook?

Everything moves on a fast forward motion today. Information does indeed travel in lightening speeds and spreads as fast too. This impacts life and business alike. If you and your business are not up to speed, you are out of the race. Brand building in a digital age is certainly…
melbournes-full-service-creative-agency-featured
Branding
7 March 2016

Melbourne’s Full Service Creative Agency

Amongst the relentless pressure to stand out, strong online branding of your company is the key to success. The world today revolves around access to content multiple digital devices. The possibilities of branding are exponential. Charles Elena Design is the agency that offers the full creative service across every medium.…
Digital agency Melbourne-featured
Branding
7 January 2016

Improve your brand by having a consistent tone of voice

Melbourne digital agency, Charles Elena, on the importance of consistency As a Melbourne based digital agency, Charles Elena understands the importance of consistency across communications – both internally and externally, firsthand. In fact, you don’t even have to be in the world of digital marketing, or a digital agency, to…
brand-studios-melbourne-featured
Branding
27 December 2015

Top 3 ways to secure brand loyalty – and keep it!

For many, the Christmas and upcoming New Year period spells a time of relaxation, for the rest of us, especially Melbourne brand studios gearing up for the New Year, it’s that time of the year to prepare for an exciting, albeit hectic year ahead with our clients. With the New…
branding-firm-melbourne-feature
Branding
1 December 2015

5 tips for branding your small business

Melbourne branding firm, Charles Elena, shares five tips for greater chances of branding success. As a Melbourne branding firm, one of the challenges we see small to mid size businesses face is how to get the most mileage out of a small marketing budget. In fact, it’s somewhat of a…
brand-designers-melbourne-feature
Branding
24 November 2015

A tale of two: creative + content required for strong brand design

With a team of creative, brand designers, Melbourne based branding, content, and design agency, Charles Elena, understands just how important consistent brand messaging is, and how to best achieve it. It can be jarring and incredibly confusing when a customer is exposed to inconsistencies in a brand’s communication points. When…
brand-development-melbourne-feature
Branding
3 November 2015

Charles Elena drives brand development in Melbourne

Charles Elena’s power-house of creatives are frontrunners in brand development in Melbourne, specialising in discovering and shaping brand essence, personality, values and attributes of a brand. Led by brand specialist, David Neilson, Charles Elena operates as a multi-disciplinary brand agency, home to a leading team of designers, digital masterminds and…
brand-development-strategy-feature
Branding
27 October 2015

Why a strong brand development strategy is vital to your brand.

A tailored brand development strategy underpins every aspect of your brand Your brand is the most important asset your company has. It’s what makes your consumers commit to your products or services, and what differentiates you from your competitors. What is brand development strategy? Brand development is the process of…
Brand name
Branding
29 October 2014

7 Steps to a killer brand name

We recently covered the importance of finding the right name for your brand, we didn't think it was fair to tell you how important it was without also giving you some advice on how to get it right. So here are our 7 steps to getting your brand name right.…
Brand naming
Branding
22 October 2014

Why brand naming is important to business success

Finding the right brand name can feel like an impossible task. There are a number of equally important yet conflicting things to consider. Gone are the good old days of naming your brand after its owner like Johnnie Walker, Gucci or Barclays. Today businesses need to take every competitive advantage…
Branding
7 February 2014

Showcase your brand with your annual report design

The importance of annual report design is often underrated. While the annual report is a requirement for most businesses, it is also one of the few times that a business simultaneously has the attention of both internal and external stakeholders. That means an annual report is the perfect opportunity to…
Charles Elena - Business to Business Branding
BrandingWeb Design
23 August 2013

How to build a business to business website

Charles Elena's branding experts specialise in business to business branding. We explain how to build a B2B website - from sitemap, wireframe and concept to deployment. B2B companies sell products from one company to another as opposed to consumers, which is why some companies may think business to business branding…
brand-management
Branding
23 August 2013

How to create a brand council to manage your brand

One person cannot manage the brand alone, which is why excellent brand management requires an entire team of people. Brand leaders and strategists form a brand council to guide the direction of brand strategy and brand creative. As Boondock Walker from Trail Mix states “it’s not necessary to have the resources of Apple…
social_media_brand_success
Branding
21 August 2013

Social media and brand success

image by: http://mkhmarketing.wordpress.com/ Charles Elena's branding and design experts share their thoughts on what makes a brand successful across social media. Twitter has 200 million active users and Facebook passed the one billion mark in late 2012. Because of social media's ability to reach audiences across the world, Charles Elena believes…
branding_strategies_for_your_social_brand
Branding
21 August 2013

Social media branding strategies for your ‘social’ brand

image by: Jason Howie Charles Elena Melbourne explains what makes a brand 'social' and outlines branding strategies for your 'social' brand... Today's consumers expect their favourite brands to be social - that is, brands that interest consumers while engaging them in a two-way conversation. Social media has the power to…
Charles Elena - How to Brand Your Business
Branding
16 August 2013

Branding toolkit – how to brand your business

Charles Elena Melbourne knows how to brand your business Brand Strategists, brand designers, business content writers, social media strategists, marketers… you need a whole team to brand your business! Every member of the branding company team at Charles Elena is crucial when it comes to branding a business. Each team…
Charles Elena - Brand Development
Branding
16 August 2013

Developing your brand across social media on a budget

image by: Tax credits Brand development and social media are interconnected – we live in a world where people spend countless hours on social media sites. Charles Elena Melbourne can help your company with developing your brand across social media on a budget. Many businesses fail to realise that a…
Charles Elena - Brand Design
Branding
16 August 2013

How to use brand design to build brand equity

Use brand design to build your brands equity. Good brand equity will lead to loyal consumers who are more willing to pay extra for your products or services. Our Melbourne based brand agency specialises in brand strategy and brand design. We use these to create integrated solutions that build our clients…
Charles Elena - Brand Designers
Branding
16 August 2013

The difference between graphic designers and brand designers

It’s a question that stumps many people – what’s the difference between a graphic designer and a brand designer? As a full service Melbourne brand design agency, we think we're qualified to answer it. In a nutshell, a graphic designer is focused on making things look pretty. Brand designers seek to…
Charles Elena - Brand Identity
Branding
16 August 2013

Brand strategy and brand identity

As a multi-disciplined brand agency, Charles Elena Melbourne takes pride in creating strong brand identity for numerous clients. Our Melbourne studio also maintains a reputation for developing solid, unique and comprehensive brand strategy and brand creative. We will give your business a corporate identity which engages your potential customers. A…
Charles Elena - Company Branding
Branding
16 August 2013

Is your business ready for a re-brand?

Is your company ready for a re-brand? Charles Elena’s Melbourne based company branding experts help you decide whether your business needs a re-brand by revealing the questions you should be asking. Your business can offer the most impressive products or services but won't reach its full potential if it doesn’t re-brand…