From concept to launch, we crafted an interactive Gen-AI experience celebrating Rafael Nadal’s legacy. Fans could generate personalised poster art using simple prompts and style choices — turning their admiration for Rafa into one-of-a-kind digital tributes.

The campaign reached more than 100 million impressions worldwide, driving massive social engagement. A powerful fusion of AI, creativity, and sport that made every fan feel part of Rafa’s story. Vamos!