Designing History:
AI Roland-Garros Poster Generator
Roland Garros
Interactive digital experience inviting fans to design their own official tournament poster.
Project details
Roland-Garros launched the 2025 Poster Generator as an interactive digital experience for fans to design their own AI-generated tournament poster.
From concept to launch, we led the end-to-end design and development of the platform – creating a seamless, engaging experience that celebrates creativity and connects fans to over four decades of Roland-Garros poster heritage through the power of AI. The result is a vibrant, user-friendly campaign that turns every participant into a part of tournament history.
The Poster Generator campaign resonated strongly with fans worldwide, with more than 42,000 posters created during the campaign. The platform sparked widespread engagement across social media, as users proudly shared their designs and encouraged others to participate.