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CEDA — Repositioning CEDA’s State of the Nation event

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Repositioning CEDA’s
State of the Nation event

CEDA

Event introduction video for CEDA’s State of the Nation.

Project details

Featuring a keynote address from Prime Minister, the Hon. Anthony Albanese, CEDA’s marquee annual event at Parliament House needed a new visual identity to reinforce their brand message and value proposition.

State of the Nation features professionals across government, community and corporate organisations coming to Canberra to discuss critical public policy matters. Filled with networking opportunities, panel discussions and guest speakers, the event is solidifies CEDA’s position as Australia’s leading independent, member-based public policy think-tank.

Our campaign assets across display, paid social & eDM helped generate 100% attendance. Our visual identity responded to the theme ‘Navigating Disruption’ by addressing the watershed advances in generative AI, to create compelling and essential content for time-poor business leaders.

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