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Australian Open — Aussie tennis icon and tech titan team up

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Aussie tennis icon
and tech titan team up

Australian Open

Past Cash explores the latest in technological innovations at the Australian Open.

Project details

Wimbledon hero Pat Cash and a world-leading technology company make great doubles partners for this Australian Open on-site activation.

At the 2023 Australian Open, Infosys partnered with Charles Elena to showcase its role as official technology and innovation partner through a social media campaign with ambassador Pat Cash. Across a busy family day in the Fan Zone, we captured innovations like MatchBeats and 3D Court Vision to bring the brand’s technology to life.

Behind the scenes, our team filmed and edited content on-site to deliver a steady flow of dynamic social posts on the day. The campaign extended Infosys’s visibility beyond broadcast coverage, helping fans connect with the brand with the help of an Aussie tennis legend.

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