Branding

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People buy a product, but they connect with a brand

Using your brand story to build customer relationships is the best way to increase consumer trust and encourage repeat business. Our studio offers a range of branding services that will increase your brand weight, elevate your brand awareness and recognition.

Our Melbourne based team of strategists, visualisers, designers and creative communicators will attract, engage and profile your target market to formulate creative branding to suit your needs. From a logo that stands out form the rest to your very own e-publication, we work from the bottom up and our process is based on solid editorial design foundations.

We offer full service end-to-end branding. That means we’re with you every step of the way to identify what’s unique about your brand.

Brand Strategy

Charles Elena’s professionals provide frameworks to deliver a strong brand strategy for your corporate brand. Our branding services focus on creating brand essence, personality, attributes and values to create a thriving corporate brand.

Deliver the brand’s core idea

Right from the beginning, our team determines the brand essence – or in other words, the overall ‘theme’ of your brand. For example, your company’s theme could be ‘innovation’ or perhaps even ‘trust’.

Asking these questions enables our strategists to develop a strategy and create the visuals such as, style guide documentation, taglines and logos. While logos, advertising and taglines may slightly change over time, the most successful brands continue to stand by their core idea and their visual identity is consistent.

Our team ensures the brand’s core idea is communicated internally to employees and externally including website and advertisements.

Brand personality

Brand strategy also involves considering what characteristics the brand wants to project about itself to the public and potential consumers. Charles Elena believes it is vital to build distinguishing and long-lasting brand associations. This ensures consumers can instantly associate certain qualities. Such qualities may include adventure, seduction, individuality – whatever it is, we can deliver!

Brand difference

Charles Elena’s branding professionals work to differentiate your company from other corporate brands. To do this, we collaborate with clients in order to determine the physical and personality attributes of your brand. We then create consistent marketing campaigns around these to make your brand easily identifiable and memorable to consumers.

Brand values

Values are fundamental to company branding because what we believe impacts our behaviour. A brand’s values should reinforce the company’s vision. Charles Elena will ensure your company’s values align with those of your target market. In turn, this builds a personal connection with consumers and will attract a loyal base of brand followers.

Brand Creative

Brand Creative

Charles Elena offers full-service solutions specialising in brand creative, brand image and brand identity. Our dedicated team of designers and developers are responsible for developing brands for clients across print and online media.

We deliver the robust, creative services that businesses demand with our in-house creative team of web and graphic designers, front and back-end web developers, social media strategists and brand strategists.

Charles Elena places great consideration on the following definitions of corporate branding.

Brand Image vs Brand Identity

Brand Image

The perception of your product or your brand by the consumer.

Brand Identity

How you want the consumer to perceive your product or your brand.

We can bridge the gap between ‘brand image’ and ‘brand identity’.

We can help you develop your brand to stand out from the rest. As leading brand developers, Charles Elena has helped many companies rise to the top of their field. The way you are perceived can make the difference between being the best or just being average.

Our goal when helping position a brand is to ensure it is clear and visually consistent. Our branding company can conduct research to measure brand equity, customer loyalty, identify opportunities in products/services and develop campaigns to increase brand awareness.

As part of our corporate branding services, we work tirelessly to understand:

  • The key drivers of your business
  • Your product and service offering
  • What is the current perception of your brand to consumers?

Social branding for business

Our services involve successfully integrating campaigns across social media to generate online awareness of your brand.

Brand Identity & Visual Development

There is more to business branding than creative. To engage viewers with your brand, our business branding experts develop a consistent brand identity and appealing visuals to effectively convey the company’s messages, values and ideas.

The Charles Elena team build successful brands. We start by creating a unique logo and brand identity. Once the company’s identity is in place, our talented graphic designers get started on creating your brand’s visuals.

Creating a logo that’s core to your brand identity

The logo and brand identity form the complete promise your brand makes to its consumers. Charles Elena will help your company determine its brand identity – that is, the brand’s values, personality, key messages and ideas, before creating the visual elements. This incorporates the logo, colour schemes and visual devices that are consistently used by the brand for advertising and promotional purposes. These elements enable the public to easily identify your brand.

Conveying the brand message

At Charles Elena we put careful consideration into every aspect of our designs to ensure they highlight the strengths of your business. We create logo’s, symbols and visual graphics that will consistently convey the key messages of your brand. Our designs will ensure that your brand identity is clear to your public, making your brand more appealing to your customers.

Appearance is everything

Visuals are crucial to business branding, in fact 90% of memory is based on visual elements. Our designs are able to engage viewers, capture their attention and make them remember your brand. Our designers understand that branding is a business function. That’s why we work with you to ensure our designs reflect your brand’s values and identity. This means people won’t just remember a brand image, they will remember a brand personality.