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Your ‘social’ brand – Using Facebook and other social media to build brand awareness

By 16 August 2013May 7th, 2021No Comments

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Our Melbourne branding firm understands the role social media can play in promoting brand awareness and recognition. Charles Elena Melbourne explains how to make your brand stand out on social media.

What brand strategy do you need to make your businesses social media more successful?

Build trust

A consumer’s trust in a brand is essential to a company’s success.  It is important that you factor this into your brand strategy when thinking about social media. You only have to look at some of the world’s biggest businesses, such as Coca-Cola, to realise trust is a key ingredient. Brands essentially build their reputations and identities on trust because consumers need to trust a brand before buying its products or services. Therefore, it’s vital that your company’s social media interaction with viewers works to build a relationship of trust through transparent communication with consumers.

Tell the brand story

Our branding company believes companies should always use social media to tell the brand story. Charles Elena’s branding firm will ensure your company’s social media conveys the brand’s key attributes, ideas and messages with clients. To do this, our team makes the most of new and trendy features such as the Facebook Timeline to build familiarity between consumers and the brand.

Engage people with visuals

Our branding companies many years of experience has shown visual images to be important in attracting attention to your company of social media. For example, Facebook newsfeeds are littered with graphics, while Twitter has millions of accounts linking to visual material. Our branding firm’s graphic designers create award-winning designs that not only attract viewers, but engages them, evokes reactions, conveys the company’s key messages and reflects an accurate perception of your brand.

Regularly update

One of the biggest mistakes a brand can make is not updating content frequently. In addition, a company must ensure content is exciting, interesting and engaging. Our branding firm in Melbourne can help your company come up with high quality content that is unique, inspiring and relevant to your target market.

Embrace change

The world is always changing and so is the online social media world. So instead of clinging to the old, Charles Elena embraces the new. Our branding firm stays up to date with technological developments to ensure we explore every possibility to promote and develop your brand on social media.