For many, the Christmas and upcoming New Year period spells a time of relaxation, for the rest of us, especially Melbourne brand studios gearing up for the New Year, it’s that time of the year to prepare for an exciting, albeit hectic year ahead with our clients.
With the New Year just around the corner, we thought we would share some of our top tips for building brand loyalty for businesses of all sizes looking to reconnect with their audience in 2016.
- Don’t forget the benefits.
Are you speaking to the benefits of your business for your customers across all of your communication points, or is your narrative solely focused on the features of your business?
When communicating with your audience, ensure that your narrative speaks to the benefits that the features of your product or service(s) provide. Ensure that you’re addressing the pain points of your audience – what do they want and are you effectively communicating that you address these needs?
As a Melbourne based brand studio, we specialise in ensuring that your company’s offering is effectively communicated across all channels.
- First impressions matter
As the saying goes, “Don’t judge a book by its cover” unfortunately, people do, so the best weapon of defence is to ensure that your marketing material is up to the standards that you feel best represent your brand.
Engage the services of a brand studio to help guide you. Melbourne is a creative hub filled with designers and writers that can align your creative and content to ensure consistency – this is key to ensuring that you’re not confusing your audience with muddled and misaligned messaging and visuals.
- Reward your existing customers
Is your business growing? Fantastic, but make sure your existing customers aren’t getting left behind in the process.
What have you done to reward them for their loyalty? Consider discounts and incentives in the New Year to reinforce their loyalty and sense of camaraderie with your brand.
Want to know more about how a Melbourne brand studio can help protect and build brand loyalty? Get in touch.