The importance of annual report design is often underrated. While the annual report is a requirement for most businesses, it is also one of the few times that a business simultaneously has the attention of both internal and external stakeholders. That means an annual report is the perfect opportunity to create a powerful and important strategic communications document.
The audience for your annual report includes
Your annual report design should grab your audience’s attention. Once you have their attention you should highlight and showcase your brands unique identity. There are a lot of important details to include. It is important to begin by introducing yourself. How does your company see yourself? What are your values? Who is the CEO and what is their vision of the company?
Once you have introduced yourself and established your brand identity it is time to share the important statistics. These statistics may include:
- Profit / Loss statement
- Balance sheet
- Cashflow statements.
This is your chance to highlight your successes. Tell the audiences what you have achieved over the course of the year. It is also a good opportunity to highlight any challenges you faced and how your company went about overcoming them.
Statistics are also a great chance to get creative with your annual report design. Rather than bombarding your readers with complicated spreadsheets, try representing the data visually. Engaging graphs and infographics can help bring your report to life. Not only will this make your annual report more visually appealing, but more importantly it will also make your key information easier to read.
Finish with a call to action. Now that you have shown how strong and unique your company is, make sure you are clear in telling people how they can invest and get involved.
The final consideration with your annual report is how you are going to distribute it. Most companies choose to produce an online report as well as the traditional print one. If you are going to choose both you should consider making your online annual report design interactive. Video and audio content can help keep the attention of your audience.
Your annual report is a great opportunity for your to build stronger relationships with your key stakeholders. It is important for companies to do this in a way that showcases their businesses unique brand identity. You annual report design should be engaging and highlight the strengths of a brand. This ensures that all key stakeholders are left excited to be part of your brand.