A good business website design is a vital part of any modern brand. Regardless of what you do, your website is often the first chance you have to make an impression on your customers.
Given the importance of first impressions, it’s vital that you create a website that works. One that meets the specific needs of your business.
Internet users are increasingly accessing information via their phones. This means websites are competing for audience’s attention.To create a website that works you need to stand out from the noise. Here are five tips:
1. An Easy UX
Your website doesn’t have to look amazing straight away. Over time, graphic trends change and your business will adapt its brand image accordingly. At first, create a website where the user experience is as easy as possible. Customers care about finding the information they need quickly and efficiently. It’s no use having a visually stunning website with a high exit rate. Get your basics right first.
2. Hire a Designer
Another top tip: hire an experienced web-designer. Although this may be a longer, more expensive process in the short term, it will help boost your conversion in the long-term. A web-designer will perfect and and run through every minor detail to help create a website. They know which elements to enhance and which to subdue.
3. Write for your audience
It’s also important to remember to optimise for people, not just for search engines. It can be easy to focus solely on statistical measures when you create a website. But that can very quickly end up being boring and lack-lustre. Producing content that ordinary people will connect with is more important for your business in the long run, rather than simply writing for Google metrics.
4. “Know. Like. Trust.”
You might be familiar with this slogan for creating content. It basically sections the content you produce into three separate categories. Content that informs what your business is about (“know”), content that shows personality or culture (“like”), and content that communicates promise (“trust”). Mastering these three will ensure that your website covers all bases.
5. Be consistent
Ensure that your brand identity is consistent across all content templates. There’s nothing worse than having confusing information that sends mixed messages about what your brand offers. All content and visual designs should be streamlined if you want to create a website that is memorable and professional.
Ultimately your website should serve the same purpose as a pitch or shop front. It should be clear, easy to manage, likeable and give customers confidence that your brand knows what it is doing.