We identify other like brands in the market to compare and contrast their traits and visual effectiveness. We will then create a campaign that sets you apart from your competitors to engage your customers.
As part of the branding development strategy, we also consider the channels where your brand is communicated. We then optimise the creative elements of your campaign to ensure it suits your chosen media. We also take into account:
Charles Elena’s brand style guides incorporate both creative collateral and corporate identity usage guidelines. The key to this is consistency. Consistent visual representation allows the brand strategy to gain greater equity.
Charles Elena’s brand developers build your brand profile by following a strict set of rules;
When producing a style guide, Charles Elena analyses your branding development and includes:
Branding development is only successful when the look and feel of the brand visually appeals to the target customer. Winning brands generally have a simple, recognisable feel to them that ensures split second recognition amidst a crowd of noise and advertising.
Charles Elena has a proven track record in creating clear, recognisable brands for some of Australia’s highest profile companies. Our team of brand developers work closely with key business stakeholders to allow the visual system to grow with the business strategy and ensure maximum brand recognition. Call Charles Elena today on (03) 9663 5433 to discuss your brand strategy and design needs!