At Charles Elena, our Brand Developers take specific creative aspect into account when developing your brand’s visual profile and brand strategy. We want to know about your organisation’s history, its successes, and its customer profile including market segments.

We identify other like brands in the market to compare and contrast their traits and visual effectiveness. We will then create a campaign that sets you apart from your competitors to engage your customers.

Branding Development – where does your brand live?

As part of the branding development strategy, we also consider the channels where your brand is communicated. We then optimise the creative elements of your campaign to ensure it suits your chosen media. We also take into account:

• What is the tone of your brand?
• Where is it positioned in the market?
• Is there a business strategy that needs to work alongside the brand strategy?
• What is the core idea, or theme, behind your brand?

Visual representing your brand strategy

Charles Elena’s brand style guides incorporate both creative collateral and corporate identity usage guidelines. The key to this is consistency. Consistent visual representation allows the brand strategy to gain greater equity.
Charles Elena’s brand developers build your brand profile by following a strict set of rules;

• Producing quality creative platforms that display your brand strategy with visual flair
• Developing usage guidelines for trademarks, logos, type, colours and images for implementation across multiple media platforms
• Documenting logo variations and colour breakdowns

Your Brand style guide

When producing a style guide, Charles Elena analyses your branding development and includes:

• Logo – alternate versions, clear space, minimum size, correct and improper use guidelines
• Type – specifying a font family for master brand including correct font guidelines
• Imagery – introduce official venue and destination images
• Colours – CMYK, SPOT, MONO breakdowns and sub pallet tones.
• Email signatures
• Powerpoint template
• PDF of styleguide

Brand Appeal

Branding development is only successful when the look and feel of the brand visually appeals to the target customer. Winning brands generally have a simple, recognisable feel to them that ensures split second recognition amidst a crowd of noise and advertising.

Charles Elena has a proven track record in creating clear, recognisable brands for some of Australia’s highest profile companies. Our team of brand developers work closely with key business stakeholders to allow the visual system to grow with the business strategy and ensure maximum brand recognition. Call Charles Elena today on (03) 9663 5433 to discuss your brand strategy and design needs!

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