• Colour
• Tone
• Space
• Shape

• Texture
• Form, and
• Value

Neighbourhood Energy, one of Australia's most reputable energy companies, needed to combine their products and services under one master brand, with visual consistency applied across all the sub brands. Charles Elena Design, a leading Melbourne branding studio, were tasked with the project, and created a visual branding design which used colours, graphic devices and imagery to guide the reader through the product and service hierarchy.

A consistent colour pallete was used, with similar hues reflecting the interconnected nature of the brand. Visual design elements were kept identical, with small changes in colour reflecting the status of sub brand products. The graphic devices and colours present a consistent focus to the customer, making the overall master brand the focal point, with all sub brands clearly identifiable within the hierarchy.

Kelly Sports, one of Australia's leading sports educators, required a visual branding design system to keep their main and sub-brands consistent, whilst providing allowances for franchisees to communicate to clients under the Kelly Sports umbrella. The Charles Elena Design studio took into account the myriad of services, programs and franchisee requirements, and designed a visual branding system that allowed flexibility within the framework of the brand.