Charles Elena is responsible for brand management across print and online media. As a full-serviced Melbourne design studio specialising in corporate branding, we manage the creative needs of our clients.
Charles Elena co-ordinates the extended services of award-winning copywriters, photographers, event co-ordinators and marketers to deliver robust creative services to develop your brand. Our inhouse services of web design and development, graphic design, advertising and email marketing allow the studio to deliver creative services that businesses demand.
Charles Elena places great consideration on the following definitions of Corporate Branding.
Brand Image: The perception of your product or your brand by the consumer.
Brand Identity: How you want the consumer to perceive your product or your brand. Companies try to bridge the gap
between the ‘brand image’ and the ‘brand identity’.
Our goal as brand managers is to ensure your brand is clear and visually consistent. In addition to helping businesses position their brand Charles Elena as part of our brand management services are able to conduct research to measure brand equity, customer loyalty, identify opportunities in products/services and increase brand awareness in both online and print.
As part of the Brand Management service we work tirelessly to understand:
- The key drivers of your business
- Your product and service offering
- What is the current perception of your brand to consumers?
- What is your business plan, goals and objectives?
- Your greatest point of difference
Social networking for business: Our brand management services include creating an awareness online by successfully integrating campaigns across social media networks.
Charles Elena in partnership with Manage Group Australia (MGA) and Silverwater Resort have successfully branded Silverwater Resort's Twitter profile.
