A brand is comprised of more than just an eye-catching logo and a smart tagline. To develop a brand effectively, you need a brand agency with a multi-disciplinary approach to corporate identity design and brand strategy.

A brand agency needs the competency to develop consistent branding creative across a range of different media such as online and print. Charles Elena Design is a brand agency that creates consistent brand messages.

The Coca-Cola brand

Their brand is more than just a swirly logo with a short catch phrase. Their brand strategy takes into account that they are a mature company in a mature market; that they need to re-position themselves every five years or so to avoid going stale; that they need to keep the prestige of their brand alive for each new generation that comes along. The brand strategy -the core idea -behind their brand is developed first, with the creative direction from a brand agency following suit.

Charles Elena Design is a multi-skilled brand agency with expertise in brand strategy, web design and development, print media and search engine marketing. Charles Elena understands that before any creative work can be drawn up, the core brand strategy must be conceived to achieve a consistent message and cut-through to the target market.

What does a brand strategy entail?

To develop a rock-solid brand strategy, certain factors need to be taken into account. Some of these can include:

• Who are your target market?
• What’s your brands core idea?
• What’s your brands attributes and personality?
• What do they currently think about your brand?
• What would you like them to think about your brand?
• What are the customer touch points of your products/services and how is your brand communicated across these touch points?

A brand strategist will gather all available data about the brand, past campaigns, the target market and case studies from around the globe. Then, once the strategy is formulated, the media selection and creative design can begin for the creative brand agency, starting with a comprehensive visual audit.

Consistency along media

Sending mixed messages to a customer is the easiest way to confuse them out of a purchase. Every customer touchpoint needs to be consistent, clean and aligned with your core brand ideal.

Charles Elena specialise in developing creative for a range of different media, such as online, print, outdoor and display. Our brand strategists work closely with the graphic designers throughout the entire campaign, ensuring consistency and clarity of messages. For more information, call Charles Elena Design today on (03) 9663 5433 and ask about our brand strategy services.