Silverwater Resort – Email campaign

An email campaign is just one of the many ways Charles Elena Melbourne helped The Silver Water Resort communicate to both the leisure and business conference accommodation markets.

Charles Elena Melbourne developed the brand identity for The Silver Water Resort in consultation with Management Group Australia (MGA).

The objective set for Silverwater Business Development Managers was to communicate current rates and specials. The aim was to engage the market while increasing the brand awareness. Charles Elena Melbourne created a conceptual email campaign with creative “call to actions” revolving around the famous Phillip Island penguins.

Although the resort is situated in San Remo (a short drive from Phillip Island), associating the Phillip Island penguins with the brand allowed the resort to be positioned with the Phillip Island brand.

In keeping with brand consistency, the penguins form the cornerstone of every email campaign. The Silverwater e-flyers distributed as part of the email campaign have received open rates of more than 50%. The E-flyers give Silverwater the opportunity to engage the subscriber with conceptual design.

A Silverwater Resort video was created by the Charles Elena Design team and used to promote the resort across both the leisure and conference markets. It focuses not only on the resort, but also on the resort partners such as the Phillip Island Grand Prix Circuit.


“We have worked with the team at Charles Elena Design for the past six years, using a range of their services including website development and complete business branding.

The key to the marketing success of each business we manage has been to capture the unique essence of the business, understand its points of difference and appeal, then find unique and effective ways to get that message out to the target audience.

It is their ability to consistently do this that sets Charles Elena Design apart from ‘typical’ branding design companies or simple website development businesses.

From the beginning, Charles Elena Design have partnered us rather than just providing off-the-shelf service. They have been flexible, diligent, creative and inspiring; and they have without question been integral to our success.

For that we thank them!”

Brad Robinson
Business Manager
The Management Group Australia