Charles Elena re-vamped the Kelly Sports corporate identity in both online and print media including stationary items and template tools for Franchisees to assist in engaging parents, children and schools. The project involved careful consideration of the logo as it was recently applied to sporting equipment. It was paramount the new logo was consistent with the previous mark.
A new logo master font with softer edges was selected with the primary target audience in mind (parents, children and schools). Gradient was used throughout the logo with brighter tones to lift the visual aesthetic.
A visual system allowing the brand to grow and the brand’s identity to be managed consistently by Franchisees
It's important when re-branding to always consider if there is equity in the brand's visual identity.
Read our Coca-Cola case study to learn the importance of visual consistency