Kelly Sports
Kelly Sports are the leaders in the provision of Sport and Physical education programs activities to children in Australia and New Zealand.
Charles Elena re-vamped the Kelly Sports corporate identity in both online and print media including stationary items and template tools for Franchisees to assist in engaging parents, children and schools. The project involved careful consideration of the logo as it was recently applied to sporting equipment. It was paramount the new logo was consistent with the previous mark.
What's Changed?
A new logo master font with softer edges was selected with the primary target audience in mind (parents, children and schools). Gradient was used throughout the logo with brighter tones to lift the visual aesthetic.
Project undertaken:
- Revitalised Kelly Sports logo
- Introduction of sub logos for specific sport programs
- Powerpoint presentation, program and signup templates for Franchisees
- Corporate Identity items such as business card and letterhead
- Styleguide for Franchisees to maintain the brand identity
The Result
A visual system allowing the brand to grow and the brand’s identity to be managed consistently by Franchisees
View Kelly Sports’ re-vitalised brand architecture (PDF 412k)
It's important when re-branding to always consider if there is equity in the brand's visual identity.
Read our Coca-Cola case study to learn the importance of visual consistency
