Camcare
Charles Elena was commissioned by Camcare in 2011 to lift the visual identity of the brand while being respectful of past identity. Logo colours and previous annual report designs where considered in the re-brand.
Part of Camcare's brief to the Charles Elena design team:
"Camcare is a local community service organisation which has provided services to the Boroondara community for 35 years. We seek to engage with the community and provide responsive programs designed to assist people with a range of personal needs. We therefore want to project a professional image based on our qualified and skilled staff and our role as an advocate for community in areas of our expertise."
Project undertaken:
- Revitalise the Camcare logo
- Provide graphic devices for website front-end design and development
- Annual Report design
- Styleguide development with clear usage guidelines for both online and print media
The Result
A vibrant, community focused visual identity keeping with Camcare’s “Supporting Community” tagline. Circular graphic devices are introduced in the annual report and carried throughout the revitalised brand.
It's important when re-branding to always consider if there is equity in the brand's visual identity.
Read our Coca-Cola case study to learn the importance of visual consistency
