"Camcare is a local community service organisation which has provided services to the Boroondara community for 35 years. We seek to engage with the community and provide responsive programs designed to assist people with a range of personal needs. We therefore want to project a professional image based on our qualified and skilled staff and our role as an advocate for community in areas of our expertise."
A vibrant, community focused visual identity keeping with Camcare’s “Supporting Community” tagline. Circular graphic devices are introduced in the annual report and carried throughout the revitalised brand.
It's important when re-branding to always consider if there is equity in the brand's visual identity.
Read our Coca-Cola case study to learn the importance of visual consistency